The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

by Seth Godin

A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters.

Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip.Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all.

If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security.

Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents.

  • Language: English
  • Category: Business
  • Rating: 3.84
  • Pages: 80
  • Publish Date: May 10th 2007 by Portfolio
  • Isbn10: 1591841666
  • Isbn13: 9781591841661

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:-) Excerpts from The Dip: A Little Book That Teaches You When to Quit by Seth Godin Most of the time, we deal with the obstacles by persevering. Sometimes we get discouraged and turn to inspirational writing, like stuff from Vince Lombardi: "Quitters never win and winners never quit." Bad advice. 16-17) Important Note: Successful people don't just ride out the Dip. THey don't just buckle down and survive it. Dips don't last quite as long when you whittle at them. Stick with the Dips that are likely to pan out, and quit the Cul-de-Sacs to focus your resources. The pain of quitting just gets bigger and bigger over time. I call this curve a Cliff--it's a situation where you can't quit until you fall off, and the whole thing falls apart. The Dip and the Cul-de-Sac aren't linear. 19-21) The Cul-de-Sac and the Cliff Are the Curves That Lead to Failure If you find yourself facing either of these two curves, you need to quit. The biggest obstacle to success in life, as far as I can tell, is our inability to quit these curves soon enough. You should quit if you're on a dead-end path. You should quit if you're facing a Cliff. You should quit if the project you're working on has a Dip that isn't worth the reward at the end. Actually, quitting as a short-term strategy is a bad idea. Quitting for the long term is an excellent idea. When you're facing a Cul-de-Sac, what's your reason for sticking? One reason people feel really good after they quit a dead-end project is that they discover that hurting one's pride is not fatal. If pride is the only thing keeping you from quitting, if there's no Dip to get through, you're likely wasting an enormous amount of time and money defending something that will heal pretty quickly.

One interesting point that Godin makes that I hadn't thought much about before is that while being well-rounded and good at most things is beneficial in school (I believe that the example he uses is that getting straight Bs is viewed as being better than getting Cs and Ds plus an A or two), it doesn't matter in adult life, where those who are most rewarded are those who excel in a particular field.

His whole point is this: Only do the things you're going to be the best in the world at. From the point where you start something to the point when you make an accomplishment a whole bunch of things happens: - the world changes (the market, the economy, the demand/supply ratio etc.) - you change The degree and characteristics of that change are impossible to predict. Maybe he's never tried to make a mathematical model for predicting things and just doesn't know what he's talking about. You may not need your accountant to be a safe driver. But she needs to be a safe driver for herself. Skim through the questions and answer the easiest ones first, skipping ones you dont know immediately. Superstars cant skip the ones they dont know. But if you're not a superstar, get at least some questions right instead of getting stuck on one you don't know the answer to.

Know when to "quit" and when to "refuse to settle" Don't be mediocre at everything! -Success comes thru times with ability to push through the moments where it's just easier to quit. Our biggest obstacle in life is the ability to quit those two > Either go full power or quit Success -The dip is secret to Success because those who push through it aren't settling for what they got, they refuse to abandon the quest and they're embracing the challenge. >Stupid choice: start, give it your best, waste resources, then quit in the dip. Because you quit using them at the point where the stress would cause them to start growing. If the journey you started was worth doing, quitting now will just waste all the resources you already invested. -Quitting a lot in the dip makes you a Serial Quitter: one that starts many things but accomplishes little. (If u can't make it thru the dip, DON'T START) -know the journeys you choose.. -Not enough: need to also quit the cul-de-sacs that are currently sucking away from you. (quit) -focus on short term not long term (quit when short gets hard) -you chose the wrong thing (because u dot have the talent for it) Eight Dip curves to watch out for: - Manufacturing Dip - Sales Dip - Education Dip - Risk Dip (invest to get through dip, or investing in a risky crapshoot?) - Relationship Dip - Conceptual Dip - Ego Dip (it's easier when it's all about you. Giving up control and leaning into organization gives you leverage: most people can't give up control or spotlight, they're stuck!) - Distribution Dip See the curve in advance and quit the Cul-de-sac. - When faced with the dip, most people suck it up and try to Average their way to success. If you're not able to get through the Dip in an exceptional way, you must quit. Strategic Quitting: -Look for a new job, when you don't need one!

Seth Godin is a bestselling author, entrepreneur and agent of change.