The Necessary Revolution: How Individuals And Organizations Are Working Together to Create a Sustainable World

The Necessary Revolution: How Individuals And Organizations Are Working Together to Create a Sustainable World

by Peter M. Senge

Now, stop imagining that world is already emerging.A revolution is underway in todays organizations.

As Peter Senge and his co-authors reveal in The Necessary Revolution, companies around the world are boldly leading the change from dead-end business as usual tactics to transformative strategies that are essential for creating a flourishing, sustainable world.

Todays most innovative leaders are recognizing that for the sake of our companies and our world, we must implement revolutionarynot just incrementalchanges in the way we live and work.Brimming with inspiring stories from individuals and organizations tackling social and environmental problems around the globe, THE NECESSARY REVOLUTION reveals how ordinary people at every level are transforming their businesses and communities.

Among the stories in these pages are the evolution of Swedens Green Zone, Alcoas water use reduction goals, GEs ecoimagination initiative, and Seventh Generations decision to shift some of their advertising to youth-led social change programs.At its heart, THE NECESSARY REVOLUTION contains a wealth of strategies that individuals and organizations can use specific tools and ways of thinking to help us build the confidence and competence to respond effectively to the greatest challenge of our time.

It is an essential guidebook for all of us who recognize the need to act and work togethernowto create a sustainable world, both for ourselves and for the generations to follow.

  • Language: English
  • Category: Environment
  • Rating: 3.85
  • Pages: 416
  • Publish Date: June 10th 2008 by Crown Business
  • Isbn10: 038551901X
  • Isbn13: 9780385519014

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What makes this book so amazing is that it takes a lot of very technical and mysterious concepts for people outside of architecture and environmental sciences and makes those concepts easily understandable.

The book begins with a series of case studies about major MNCs - Xerox, Coca Cola, P&G, Alcoa, Nike, BP, Costco, Toyota, BMW, Dupont, GE, and Unilever - that radically shifted their company's way of thinking in order to incorporate a sustainable way of doing business. For environmentalists, this can be instructive as it can create new ways of thinking about engaging with a part of society that can be moved to change when directed in the right way.

Bedanya, pada buku terbitan 2008 ini ia dan kawan-kawannya yang tergabung dalam Masyarakat Pembelajar Organisasi memperluas konteksnya menjadi global, bukan suatu entitas perusahaan. Bisa dikatakan, Senge sengaja ingin menekankan perlunya kita semakin sadar dan bertindak terhadap kerusakan lingkungan yang semakin parah, dengan mengingatkan bahwa perangkat pendekatan sistemik harus digunakan. Dari buku ini kita belajar tiga hal: perlunya kesadaran terhadap intensitas kerusakan bumi bumi karena ulah manusia, perlunya cara berpikir baru mengatasi hal ini, dan perlunya bertindak dari yang paling kecil sekalipun. Ini mengingatkan kita bahwa perubahan iklim seperti yang kita alami pada saat pancaroba ini bukan merupakan masalah tersendiri tapi merupakan rentetan akibat dari kondisi semakin buruknya kualitas bumi ini karena ulah kita. Senge mengibaratkan bahwa kita saat ini hidup dalam suatu gelembung kehidupan, dan kita harus memikirkan cara untuk memasuki kehidupan baru diluar gelembung tadi, Life Beyond The Bubble (hal. Senge menguraikan perlunya perubahan sistemik dengan pemikiran baru: melihat secara sistem, menciptakan kolaborasi lintas batasan, dan menciptakan masa depan yang kita inginkan. Diharapkan, dengan adanya visi menciptakan masa depan (di luar gelembung) yang lebih baik akan menyelamatkan dunia ini dari kerusakan yang semakin parah. Dengan kata lain, bagaimana menciptakan produk yang bisa didaur-ulang pada saat produk tersebut tidak berfungsi lagi. Menurut saya, ini sudah terlalu rinci untuk bahasan global dengan isu pokok lingkungan yang sangat kental. Namun, buku ini sudah cukup menggugah kita untuk lebih peduli lingkungan hidup.

Three easy concepts and useful ones at that - being able to see the whole is vital to sustainability and any survival of any system or issue, working with people across boundaries recognizes the importance of collaboration and how interconnected we all our (people and ecosystems alike), while moving from fixing a problem to creating a desirable future is a positive and aspirational step that helps motivate people in the right direction.

Enlightened prescription for sustainability The Earth faces grave sustainability problems, including global warming.

I thought the book had some great examples of large organizations going toward a more sustainable business model.

What didn't hold my interest quite as well were the parts about how Jane Doe working for such-and-such a company can work with like-minded coworkers to change the minds of higher ups.